Current Articles

As a business owner, you've probably been approached by 100's of internet salespeople promising you everything from top ranks in Google to listings in bizarre directories you've never heard of. If you don't fully understand what you are doing, these offers can not only be a distraction, but cost you money. There are literally 100's of different approaches you can take online. Some may work, some may not. Your business is unique. In this article we look into common pitfalls and explain some of... read more >

Want to be in the know when it comes to online marketing jargon? Everything you need to know before launching any online campaign is here. Well, almost everything... read more >

Since Tim O'Reilly's article popularised the concept of an interactive and social web, Web2.0 has gained tremendous pace. Reminded of its intimidating presence by such successes as the MySpace sale to the Fox Interactive Media group in July 2005, Web2.0 represents the imminent new chapter in digital business. Not technology hype or a passing fad, Web2.0 promises to impact business function and model alike, a disruptive and enhanced Internet, bursting into mainstream ICT operations only years... read more >

The networked economy empowers your customers. They are increasingly aware of where to go to find the information they seek and consequently, expect better options and service. So instead of trying to 'sell,' savvy businesses are 'listening' and opening up permission-based channels for consumers to become a source of market intelligence and knowledge and not just as entities which consume products and services. read more >

In an increasingly connected world, man can no longer stand alone and hope to win. Modern organisations have been forced to shift away from a monolithic existence toward one of where value is derived from relationships. In a world where we are all forced to adapt, generate and innovate to survive, it may not as much about competitive advantage as it is about 'collaborative advantage.' read more >

There is much confusion on the topic of knowledge. Debated since centuries B.C., knowledge is now interestingly being heralded as the newest advantage to the enterprise; the means to create innovation. Until now most of this innovation has been sought from within the boundaries of the organisation itself, forgetting to seek the active participation of the consumer community. However, the latest generation of Internet technologies are spreading the web of innovation to the farthest regions of... read more >

Many business owners simply do not realise that there are 3 Essential Elements, that when blended together, either spell boom or doom online. Web Design, Web Marketing & Web Functionality are the 3 Essential Elements of Peak Performing Websites. And you can't have one without the other! read more >